TIME

TIME pregnantHOW BUSINESSES CAN BEST SUPPORT WORKING PARENTS
by Luciana Nunez / September 29, 2015

A new coalition will help companies improve and implement strategies to help new parents

The U.S. is the only developed nation that is not required to provide paid maternity leave, and that matters more than you think. The moment when a family grows is a defining one that goes well beyond the joy of a new baby: It is a window into the future of what we want to stand for as a society.

On Tuesday, at the closing of the Clinton Global Initiative 2015 Annual Meeting in New York, we announced the Working Parent Support Coalition, a group of companies and organizations dedicated to improving and implementing parental-support strategies. Danone started this movement, and we are proud that Barclay’s, Ernst & Young, Nestlé and KKR are the first companies to join us, in addition to the expert support from American Academy of Pediatrics, Cornell University and the Families and Work Institute.

Few workplace strategies besides parental support have the potential power to do so much good with relatively little effort and investment. In the first few months after a child is born, we have the opportunity to improve short- and long-term health outcomes, drive gender equality and affect the economy for the better.

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