Eight Lessons for Creating Change that Lasts

The mission of Families and Work Institute is to conduct rigorous research on the changing workforce, changing family, and changing community and to share that research to inform policy and practice. To realize our mission, we have spent a considerable amount of time learning how the research we and others conduct can best be translated into awareness and action that “sticks.” One of our most significant organizational “learnings” came as the result of a seminar the Institute co-hosted with the Carnegie Corporation of New York. This seminar brought together architects of effective public awareness and engagement campaigns such as child abuse prevention, environmental protection, smoking cessation, drug abuse prevention and others with leading communications and media experts. This document articulates a series of lessons learned during that seminar on public engagement.

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